Don’t Get fu**ed at Auction
A straight-talking, no-fluff course that teaches you how to buy property at auction without getting rinsed.
From spotting bad legal packs to mastering bidding tactics, this course shows you exactly how to avoid the costly mistakes most buyers make.
Auctions Move Fast. You Should Too.
Get the tools, tactics, and mindset you need to buy property at auction without panic or regrets.
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Real Results from Real Clients
Charlie’s “All Money Out” HMO Deal
Charlie bought a rundown 9-bedroom house in Central Reading for well under her £500,000 max bid. She turned it into a 10-bedroom HMO and secured a long-term lease with a housing provider bringing in £75,000 per year. After refinancing, she pulled nearly all of her original investment back out. The cherry on top? There’s still development potential on the site for future gains.
Fiona’s Free Land and Full Refinance
Fiona bought an old solicitor’s office with a 2-bed flat above for £206,000. She got planning to turn the office into two more flats and spent around £70,000 on the works. After refinancing at a new valuation of £400,000, she pulled out all her cash — and more. On top of that, she split off the car park (which cost her nothing) and sold it as a building plot for extra profit. One deal, multiple income streams, and long-term equity.
Rhys & Carys’ Auction Arbitrage
Rhys and Carys snapped up a mixed-use building in Wales at auction for £120,000. It had 2 flats, 2 retail units and a rear workshop. Instead of holding it, they split it into individual lots and sold each one separately at auction. Result? Over £60,000 profit in less than three months, just by spotting the value others missed.
What This Course Will Teach You
14 chapters. No fluff. Just what works.
Here’s what you’ll walk away with:
Spot great deals and avoid traps
Learn how to evaluate a property’s potential fast and avoid the common (and costly) pitfalls that trip up new and experienced buyers alike.Understand legal packs without a law degree
We'll show you exactly what to look for, what to question, and when to walk away. Red flags, weird clauses, dodgy leases—we cover it all.Master auction-day strategy
Know how to bid with confidence, when to hold back, and how to avoid being played by auctioneers or other bidders.Finance deals quickly and safely
Learn how bridging finance works, how to structure your bidding range, and how to avoid last-minute disasters with your lender.Make powerful pre- and post-auction offers
Discover the timing, structure, and tactics that help you secure properties before the room or pick up unsold lots for a discount after.
This isn’t a theory-heavy course. It’s what we do, day in and day out—and now it’s yours to use.
Learn from People Who Actually Do This
Piotr Rusinek
Auction Dealmaker | Due Diligence Specialist | Co-Founder of Hammered & Auction Buyers Club
Piotr Rusinek is one of the UK’s most trusted auction dealmakers. As co-founder of Hammered and the Auction Buyers Club, he’s built a reputation for forensic due diligence, sharp number-crunching, and structuring creative deals that deliver results in the real world.
Known for his straight-talking approach and deep analytical skillset, Piotr helps buyers cut through confusion, assess risk, and make smarter decisions at auction. Whether it’s breaking down legal packs or working out whether a deal stacks, he brings clarity to a fast-paced and often intimidating process.
He is also the co-author of Before the Hammer Falls — the Amazon #1 bestselling guide to buying property at auction, written to help investors avoid expensive mistakes and buy with confidence.
Jay Howard
Auction Strategist | Negotiation Expert | Co-Founder of Hammered & Auction Buyers Club
Jay Howard is a leading UK auction strategist and seasoned property trader with over two decades of experience and close to 5,000 transactions completed. He was instrumental in the rise of Auction House London and now channels that experience into Hammered and the Auction Buyers Club, both of which he co-founded.
Jay is known for his tactical thinking, strong negotiation skills, and deep understanding of buyer psychology. He’s worked with investors, funds, and receivers to navigate auction deals of every shape and size — and regularly shares his expertise as a speaker at major UK property events.
He is also the co-author of Before the Hammer Falls, the go-to auction playbook for UK investors looking to gain a competitive edge.
This course is everything they wish auction buyers knew before raising their paddle.
Image Suggestion:
Left – Screenshot of course dashboard
Right – Piotr on the phone with quote overlay:
“I built this course so more people can stop making rookie mistakes.” – Piotr
Course Breakdown
Introduction to Auctions – What makes auctions powerful, fast, and profitable
Spotting a Good Deal – Align with your goals and stop wasting time
Types of Auctions – Know what you’re signing up for
Seller Psychology – Understand the real reasons they’re selling
Finding Deals – Auctioneers, portals, off-market goldmines
Viewing Properties – See it before you buy it
Legal Packs – Decode the jargon, avoid nasty surprises
Financing & Bidding Range – Use the traffic light method to stay sharp
Pre-Auction Offers – Get ahead of the crowd
Auction Day Tactics – Stay cool, bid smarter
Post-Auction Power Plays – Pick up unsold gems
Completion Process – Close fast and clean
Adding Value – Flip, rent, develop – it’s all in the equity
Next Steps – Keep winning long after this course ends
Built for Action Takers. Not Textbook Theory.
Whether you're just starting or scaling up, this course gives you the real-world knowledge you need to succeed at auction.
Image Suggestion:
“Before and After” collage – distressed property vs. refurbished version
Caption:
“You make your money when you buy. This course helps you buy right.”
What Our Clients Say
1. James Webb
"Jay and Piotr were absolutely fantastic at helping me sell my property at auction. As someone selling at auction for the first time, they made the process simple and stress-free. They were realistic about what to expect, answered all my questions, and I felt fully supported from start to finish. I was delighted with the result at the auction. I can’t recommend them highly enough."
Jessica Leader
"Not only are Jay and Piotr some of the most knowledgeable people in the country when it comes to auctions, they’re also the most supportive. If you’re serious about learning the game and want people in your corner, these are the guys to learn from."
3. Jennifer Lin
"I’ve done two auction purchases based on Piotr Rusinek’s advice — one for buy-to-let, one for a flip — and both made me more than 30% ROI. Piotr was always ready to guide me through the risks, numbers, and opportunities."
Who This Course Is For
New investors who don’t want to get burned
Active buyers looking to sharpen their edge
Anyone bidding at auction without full confidence
FAQs
Is this just for UK property auctions?
Yes, it focuses on the UK system – but the principles work globally.
Do I need any experience?
No. All you need is an internet connection and the willingness to learn.
What if I’m already buying at auction?
You’ll learn refined strategies for sourcing, bidding, and negotiating that can sharpen your edge and increase your ROI.
Will I learn how to read legal packs properly?
Yes. There's a whole chapter on reviewing legal packs, spotting red flags, and working with solicitors the right way.
Is this course just theory?
No. This is built by two auction professionals who actively buy, sell and advise on deals. It’s practical, direct, and proven.
How long will it take to complete?
You can go at your own pace. The course is available immediately and accessible anytime.
Is it really free to get started?
Yes. You can preview the course for free and decide if you want to dive deeper – no commitment upfront.
Last Chance to Stop Winging It
Get the course. Get confident. Don’t get fu**ed at auction.
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